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Branding

Refresh and Revive: Mastering the Art of Rebranding

Refresh and Revive: Mastering the Art of Rebranding

Picture your brand as your most loved pair of sneakers. When you got them, they were the trendiest shoes in the neighborhood. But now,...

How Tiny Titans Can Conquer the Digital Jungle: Brand Positioning for Small Businesses

Ever feel like your small business is a David among a sea of Goliaths? You’re not alone. Anyone who’s come across big brands and...

To Effect and Affect: Building A Psychology-Driven UI/UX Design

To Effect and Affect: Building A Psychology-Driven UI/UX Design

How many times have you encountered a website so bland, it didn’t take you more than 5 seconds to close your browser window; or...

Shape Up Your Brand: The Psychology of Logos and the Importance of Design

To the average customer or audience, a company’s choice of branding isn’t something they focus on since people usually won’t dissect or analyze a...

The Psychology of Colors: The Essence of Hues in Marketing and Branding

Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of...

Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns

Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns

For decades, marketing was considered as the “make things pretty” department of the business world. However, we now live in a world ruled by...