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Branding

Using Brand Characters to Boost Market Connection, Brand Retention, and Image

Asking the question what’s the deal with mascots is like asking why people like superheroes. Both are colorful characters with plenty of personalities. And...

Generation of Creatives: How Millennials and Gen Z Aesthetics Are Affecting Branding

Generation of Creatives: How Millennials and Gen Z Aesthetics Are Affecting Branding

Say what you want about millennials (young adults between the age of 22-37) and Gen Z (currently between 10-22 years old), but ‘Millzys’ are...

Business Branding: How to Make a Timeless Logo

A good logo will always be recognizable but a great logo is timeless. When designing or creating a brand for your company having a...