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Digital Marketing

Nailing The Brand: Is Your Marketing Relatable or Pandering?

If you haven’t noticed it by now several brands are being weird…really weird. Nowadays you’ll frequently see brands talking to consumers like they’re close...

Strange In A Good Way: Why Weird Works In Marketing

Strange In A Good Way: Why Weird Works In Marketing

Nowadays it’s pretty common to see brands doing something out of the ordinary. Whether they’re using strange mascots, surreal visuals, pop art, or odd...

Filming Success: 7 Video Marketing Strategies That Work

Filming Success: 7 Video Marketing Strategies That Work

From the earliest commercials to the latest movie trailers, marketing in videos has been around since the dawn of television. Over the years video...

To Touch Is To Feel: A Guide to Emotional Marketing

To Touch Is To Feel: A Guide to Emotional Marketing

Stories happen all around us every day — we just don’t often realize it. Some bring delight and relaxation; some others are not for...

Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns

Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns

For decades, marketing was considered as the “make things pretty” department of the business world. However, we now live in a world ruled by...

12 Tips On How To Produce Effective and Compelling Explainer Videos

12 Tips On How To Produce Effective and Compelling Explainer Videos

An explainer video is a short-form video that is used for marketing or sales purposes that highlights a company’s product, service, or business idea...